Comparing Christmas Adverts

 The two ads I've chosen to compare is the M&S 2021 Christmas Ad and the John Lewis and Waitrose 2019 Christmas Ad. Links below:

M&S 2021 Christmas Ad

John Lewis/ Waitrose 2019 Christmas Ad

The 2019 and 2021 adverts have very different approaches. John Lewis wants to make people think and be moved by the message they are sending. It is less about showing off their products and boosting their sales and more about the spirit of Christmas itself.

John Lewis 2019

Meanwhile, the Marks and Spencer’s Ad is all about the products they sell at Christmas. They know that food and drinks make up a lot of what people are thinking about at Christmas and as something that they need to get, put together with some light-hearted comedy and good shots of the food… BAM they have an ad.

M&S 2021

Nevertheless, both ads clearly encapsulate Christmas, even if they do come at it from different angles. One from showing a clearly decorated shop and all the accompaniments that one only gets at Christmas, that a lot of people focus upon at this time of year and one showing food as in a feast for everyone to enjoy, no one is excluded. Both highlight that food and merriment, but only one shows how it can bring people together and be the heart of the Christmas period.

Both of these adverts were very successful in their own purpose. From John Lewis’ perspective they made an ad that people still talk about to this day and upkept a tradition of ads that people look forward to every year. Thereby making people remember John Lewis itself and their revenue was at the highest it’s ever been. Whereas in 2021 M&S’ revenue dropped 8.4billion British pounds in the UK and 789.4 million British pound internationally. Arguably yes this wasn’t just the ad’s fault, but it seems the ad also didn’t help as much as it was supposed to.

Personally, I also prefer John Lewis 2019 advert. I prefer that the advert have a greater message behind it and to move the audience. I will try to put this forward in my own version of a Christmas Ad.